The business is founded in 1909

Marshall of Cambridge was established in 1909 by David Gregory Marshall, in a small lock-up garage in Brunswick Gardens, Cambridge as a chauffeur drive company, which was successful and prompted the move to larger premises in Kings Street in 1910.


First World War 1914 - 1918

During the 1914-1918 War, the company’s premises, which had relocated to Jesus Lane in 1912 when the trade expanded to include repairing cars, were used for servicing and repairing of vehicles required for the war effort.


Sir Herbert Austin

A chance meeting with Sir Herbert (later Lord) Austin during the Great War when David Marshall's reserved occupation was as a catering manager, resulted in Marshall being awarded the Distributorship for Austin in Cambridgeshire immediately after the war, although the formal contracts were not signed until 1920.


New Cambridge Airport

The company purchased the necessary farmland and in 1937 the new Cambridge Airport was officially opened by the then Secretary of State for Air, Sir Kingsley Wood. This was very opportune for re-armament was becoming an urgent national priority, along with the need for even more facilities for military aircrew training.

Airport Garage

The opening of the Company’s second airfield presented Marshall with an opportunity to open a second garage, known as Airport Garage. Having been closed down as part of the war effort during the Second World War, both garages re-opened in 1945, with Jesus Lane concentrating on Austin Cars and Airport Garage focusing on Austin Trucks.


Broadening the Franchise base

1970 The nationalisation and subsequent privatisation of the British motor manufacturing industry during the 60s/70s/80s saw Marshall’s franchise base broaden to include most of the well-known British marques: Austin, Morris, Rover, Jaguar, Triumph, Land Rover, Leyland, Rolls Royce Bentley and Aston Martin.


Peter Johnson Joins Marshall Motor Group

Peter Johnson

Peter Johnson joined Marshall Motor Group in 1990 and left in 1995


Marshall Car Centre

1995 Marshall Motor Group was one of the first to develop a purpose-built multi-franchise operations with the opening of the Marshall Car Centre on Newmarket Road in Cambridge, utilising land already owned by the company. Parts Warehouse with a large dedicated used car operation, a 60,000ft2 parts warehouse and 8 franchise specific showrooms and workshops, this innovative new concept led the industry.


Daksh Gupta Joins Marshall Motor Group 2008

Daksh Gupta

Daksh has over 20 years’ experience in the automotive retail sector and joined the Company in 2008 as its Chief Executive Officer. Daksh was previously group managing director for Ridgeway Group and the chief operating officer of Accident Exchange Group PLC in 2007. He was also franchise director for Inchcape for seven years where he was responsible for the Volkswagen, Audi and Mercedes-Benz brands.

In February 2015, Daksh was named as the sixth most influential person in the automotive industry by Motor Trader magazine. He is a fellow of the Institute of the Motor Industry (FIMI) and vice president of BEN, the charity for those who work or have worked in the automotive and related industries. Daksh is also a freeman of the City of London.In addition to being the Company’s Chief Executive Officer, Daksh is also a director of MCHL. However, he will resign as a director of MCHL with effect from Admission.

Strategic Change - Platform for Growth

2008 Marshall Motor Group started its growth strategy, which included the restructuring of the group’s portfolio of automotive brands. A target was set that the business would be profitable, reach a turnover of £1bn by end 2013, be a high ranking great place to work, focus on a number of preferred automotive manufacturing brands that would lead the way in shaping the global automotive market.


First Acquisitions

Honda, Jaguar, Kia, Hyundai & Mitsubishi

Marshall Motor Group acquired two businesses in 2009, 3 Honda dealerships from De Vries: Hull Honda, Scarborough Honda and York Honda and acquired one Jaguar dealerships in Ipswich. A number of new start-ups were added to the retail portfolio, which included Ipswich Kia and Cambridge Hyundai.


1st German Brand - Mercedes Benz

North West Mercedes Benz

Mercedes Benz Area 5 was awarded to Marshall Motor Group, giving the Group its first premium German franchise brand. The acquisition broadened Marshall Motor Group’s geographical presence away from East Anglia to the North West of England, with Mercedes Benz dealerships at Blackburn, Blackpool, Bolton, Preston and South Lakes.


New Businesses

Pilling Motor Group

The acquisition of a number of dealerships from Pilling Motor Group, increased the group’s exposure to Volvo, Renault, Dacia and Mazda. The Group also added to its Honda business with the acquisition of Harrogate Honda.


2nd German brand - Volkswagen

F-Cross and Son

The acquisition of F-Cross and Son enabled Marshall Motor Group to add the additional franchise brand of VW in Scunthorpe Passenger cars (PC) and Commercial Vehicles, Grimsby VW (PC) and Scunthorpe Kia.


3rd German Brand - Audi

Silver Street

With the acquisition of Silver Street the Group increased its exposure to VW, adding a further 5 VW dealerships and also introducing a new premium German brand, with 4 Audi dealerships. The acquisition provided Marshall Motor Group with an extension to its geographical reach, with sites based in the South West of England: Plymouth, Barnstaple, Exeter and Taunton.


4th German Brand - BMW

Crystal Motor Group

2014 saw the start of the second phase of the Group’s strategy to implement the "Vision". (See section on Vision). The acquisition of Crystal Motor Group was core to increasing the Marshall Motor Group’s exposure to the premium motor retailing sector with the acquisition of BMW and Mini, with sites located at Scunthorpe and Grimsby.

1st Specialist Brand - Maserati


The Group’s first prestige brand, Maserati was opened in Peterborough mid 2014.

Peter Johnson Joins Marshall Motor Group as Non Executive Chairman in 2014

Peter Johnson

Peter has over 40 years’ experience in the automotive sector, spending 30 years in senior roles in retail and distribution with the Rover group, Inchcape and Marshall. After previously leading the Marshall retail business between 1990 and 1995, he joined Inchcape, heading up its retail operation. He was then appointed to run Inchcape Motors International and in 1999 was made the chief executive of Inchcape plc. During the period between 1999 and 2005, working alongside Alan Ferguson, Daksh Gupta and Mark Raban, Peter oversaw the group’s growth in market capitalisation from around £250 million to over £1.5 billion.

In addition to being the Company’s Chairman, Peter is currently a non-executive director of MCHL, however, he will resign from the MCHL board with effect from Admission. Peter has served on the Bunzl Public Limited Company board from 2006 to date as its senior independent director and chairman of its remuneration committee. He also chaired Rank plc from 2007 to 2012 and served on the Wates Group Limited board from 2003 to 2013. Peter is due to be appointed chairman of the Retail Motor Industry Federation in June 2015.

Mark Raban Joins Marshall Motor Group as Chief Financial Officer in 2014

Mark Raban

Mark has 25 years’ of general retail experience, including three as the finance director of Inchcape Retail Limited. He spent three years as chief financial officer for the UK and Ireland for the Borders Group and was the interim financial director at Selfridges Retail Limited. Mark has also held senior finance roles at public companies such as Safeway and Burton. He joined Marshall Motors as a consultant in 2014.

Strategic Change Completed

Mini Dealership

By the end of 2014, Marshall Motors had exited 25 non-core or loss making operations and a number of other businesses that were no longer key to its strategy. During this time, it made 13 acquisitions as well as building six start-ups, together adding 51 franchises

Strategic Change Phase 2 - Vision

Our Vision

After completing Strategic Change Phase 1, Marshall Motor Group has continued its strategic development with its Vision and five core pillars: Class Leading Returns, Customer First, Retailing Excellence, People Centric, Strategic Growth (See Vision Section)


2015 The Portfolio

Marshall Logo

Marshall Motor Group is the 10th largest motor retailer in the UK, with 103 franchises nationally, 24 brands covering 25 counties and are the only UK motor dealer group to have all top 5 prestige brands and top 10 volume brands. Such a portfolio has provided the group with the highest brand coverage of any dealer group in the UK – 88%

2015 - Great Place to Work

Great Place To Work

Following an extensive audit of our management and HR practices Marshall Motor Holdings PLC were named by the Great Place to Work Institute as one of the UK’s Best Large Workplaces. Achieving a ranking of 26th in the Best Large UK Companies category.

2015 - S G Smith Acquisition

SG Smith Logo

Marshall Motor Group acquire S G Smith for £24.4 Million taking the group to 103 franchise locations, 25 counties and in excess of £1.2 Billion in turnover.

SGS brand partners are Audi in the Wimbledon, Coulsdon, Bexley and Beckenham market areas; Skoda in Croydon; and Mercedes Benz commercial (after sales only) in Croydon. The acquisition extends Marshal’s footprint into new and attractive geographic territories, being the Kent, Surrey and London markets.

2016 Ridgeway Acquisition

Ridgeway Logo

Marshall Motor Group acquire Ridgeway for £106.9 Million taking the group to 103 franchise locations, 25 counties and in excess of £2 Billion in turnover.

Ridgeway brand partners are Audi, BMW, VW, Land Rover,Mercedes Benz, Jaguar, Maserati, MINI, Skoda, smart The acquisition extends Marshall’s footprint into new and attractive geographic territories across Oxfordshire, Berkshire, Hampshire, West Sussex, Dorset, and Wiltshire